A little Disney magic in real estate?

A recent client said something that stopped me in my tracks:

 

“This is like flying first class.”

 

She was selling her late brother’s home from several hours away—a stressful, emotional, high-stakes situation. When she mentioned some last-minute cleaning they hadn’t gotten to, I told her not to worry—I’d have my cleaner take care of it.

 

That’s when she said it. And she would know—she’s a successful business executive who’s flown plenty of first class.

 

The comment reminded me of Disney’s approach to customer service: they aim to create unforgettable experiences by going above and beyond what anyone reasonably expects. They call them “magic moments.” On our team, we call them “wow” moments—and they’re the key to trust, loyalty, and lifelong relationships. The truth is, we’re already doing this. Whether it’s a staging consult to help a client make the most of their own furniture, replacing a worn-out flag before photos, or taking out the trash when a seller leaves town—we’re not following a script. We’re listening, paying attention, and looking for those extra-mile moments that feel personal.

 

Because when someone refers us a client, they’re putting their own reputation on the line—and we take that seriously. This work is always about more than just selling houses. It’s about creating an experience so good, people can’t help but talk about it.

 

And then we get to do it again—for their friends, their family, and maybe even for them someday.

 

Cheers, Brad

 

 

P.S. We are in the midst of launching four listings in four weeks. We have more in the pipeline. If you are considering a move in the next year, let's get your move penciled in my calendar. So we can plan ahead.