• Avoiding Bidding Wars?,Brad Acree

    Avoiding Bidding Wars?

      We’ve heard it over and over:   “I want to buy, but I don’t want to get into a bidding war.”   Totally fair—and earlier this year, that was a smart reason to sit tight. But lately? We’re seeing a noticeable shift.   Yes, some homes still go quickly and over list price. That’s especially true for

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  • We cut our best lead source…,Brad Acree

    We cut our best lead source…

    Around this time last year, we made what felt like a risky decision: we stopped paying for Zillow leads—cold turkey.   It wasn’t because those leads weren’t working. In fact, they were—sometimes giving us a 9-to-1 return. Even when things weren’t going great, we’d still see a 3-to-1 ROI.   But some

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  • Off-Market Magic in Clifton Gaslight:,Brad Acree

    Off-Market Magic in Clifton Gaslight:

    Off-Market Magic in Clifton Gaslight:   Some of the best deals never hit the internet.   This week, I helped buyer clients get under contract on a stunning 1901 Tudor Revival in the heart of Clifton Gaslight. You won’t find this one online—because it was never officially for sale. The owners hadn’t

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  • Turns out... home is the vacation,Brad Acree

    Turns out... home is the vacation

    Coming Home   We just got back from a great family vacation in Florida. Like any trip with a toddler and a baby, it had its moments—flights, disrupted routines, strange sleeping arrangements—but it was still a gift. And yet, I was struck by how happy I was to come home. We were all exhausted, but w

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